Wai Mānuka is making waves across high-end venues in New York City, with demand for the premium non-alcoholic beverage rising rapidly.

Just four months after launching, the company has secured its third order - a full 20-foot container - more than doubling its two previous shipments.

By the end of August, Wai Mānuka will be stocked in over 100 premium restaurants, cafés, and boutique retailers across the city, with containers now ordered every two to three months.

“To navigate US tariffs, we have to go big,” said chief executive Joe Harawira.

Their US distribution partner is covering most of the 15 percent tariff, a move Mr Harawira says reflects confidence in market-fit and product potential.

Wai Mānuka is also preparing to launch on Amazon in New York City, giving 10-12 million local users the option to have the non-alcoholic elixir delivered directly to their doors.

“This will give us an opportunity to engage directly with customers, build loyalty, and expand our reach,” Mr Harawira said.

Interest is also growing from other key states, including Texas, Chicago, and Los Angeles. But for now, the focus remains on building a strong foundation in New York before expanding too quickly.

Wai Mānuka is seeking investors who bring not only capital but strategic value to help accelerate growth.

“It’s capital-intensive to grow a brand in the US,” Mr Harawira said. “We’re gaining 25 new accounts every month, and the key is consistent sell-through at scale.”

To reduce landed costs, minimise environmental impact, and navigate tariff hurdles, the company is exploring US-based manufacturing.

Mr Harawira is working closely with New Zealand Trade & Enterprise, his US partners, and other industry leads to assess the opportunity.

In a further boost, Mr Harawira has been selected to join a New Zealand trade delegation meeting with Native American investors and executives, exploring new pathways for Indigenous business collaboration. He will meet them later this month.

TIMES SQUARE: Joe Harawira brings Wai Manuka to Times Square in New York city. Photo supplied Manuka