Rising living costs and increasing financial pressure are driving more Whakatāne
families to seek support, with local organisation Waiariki Whānau Mentoring urging people to reach out earlier rather than later.

Waiariki Whānau Mentoring (WWM) Rangatira Waata Heathcote says demand for help has grown sharply in recent weeks, as everyday expenses – particularly fuel – continue to climb.

“We’re seeing a real increase in need, and it’s not just those traditionally considered low-income,” Mr Heathcote said.

“We’re talking about middle-income earners as well – families who are working hard but still struggling with the cost of living.”

At the centre of that support is Whare Āio, the organisation’s social supermarket, which offers a dignified and affordable way for whānau to access food.

Unlike a traditional food bank, the social supermarket operates on a points system, allowing people to shop in a supermarket-style environment while paying only around 35 percent of the total cost. The remaining 65 percent is covered through fundraising and community support.

Access to the supermarket is by appointment only, with bookings made through the Waiariki Whānau Mentoring website. The service operates Monday to Friday, from 10am to 3pm.

Alongside food support, the organisation is also highlighting its partnership with Orange Sky Aotearoa, which provides a free mobile laundry and drying service across Whakatāne.

The service runs weekdays in two locations – mornings at the Awatapu Reserve, 9.30am-12.30pm each day, and afternoons, 1.30-4.30pm, at Muriwai Drive, by the boat ramp – and is open to anyone needing support.

The laundry service is available for people experiencing homelessness, but also for people experiencing financial hardship.

“This is for anyone who might be struggling – whether it’s a broken washing machine, or not being able to afford the laundromat that week.”

He says the goal is to remove barriers and make it easier for people to access basic necessities without stigma.

“This kaupapa is about more than clean clothes – it’s about restoring dignity and making sure people feel supported.”

Recently, staff have seen a significant spike in demand, with applications for the social supermarket increasing by an estimated 25 to 30 percent in just a matter of weeks.

Mr Heathcote believes that trend reflects the growing strain many households are under.

“Petrol prices and inflation have really exacerbated things. Families are finding it harder to stay on top of even the basics.”

Waiariki Whānau Mentoring is encouraging anyone feeling that pressure to explore what support is available, even if they are unsure whether they qualify.

“If you need support, reach out.”

Supermarket online booking can be found on their website – waiarikiwhanau.org.nz