News Editor
■A fortnightly business advice column by Whakatāne accountant and business adviser Jason Lougher
If you look up the definition of a “family office”, you’ll quickly find yourself in very American territory.
Private jets, investment committees, generational wealth, and somewhere in there, a quiet assumption that you’ll need the equivalent of $50 million before it’s even relevant.
For most people around here, that’s about the point you close the tab. But there’s a useful idea sitting underneath it.
A family office isn’t really about money. It’s about co-ordinating a group of people to make decisions together, using what they have, and thinking a bit further ahead than just the next bill or the next month.
And that part translates surprisingly well to small-town New Zealand.
In our context, it doesn’t need a name or a structure. It might just look like a family sitting down together and talking properly about where they’re heading.
Not in a reactive, day-to-day way, but stepping back and asking, what are we trying to build here?
Because most families already have more going on than they realise.
There are different skill sets, different experiences, different ways of thinking, but they’re often sitting in pockets.
One person understands the numbers. Someone else is practical. Someone’s good with people. Someone sees opportunities early. When those strengths are shared, things start to shift. It’s not just about capability either. It’s about support.
Having someone close who backs your thinking, challenges you when needed, and pushes you to follow through is more powerful than most people expect.
Progress often comes down to confidence and accountability as much as it does to knowledge.
Where things tend to fall down is that it’s all happening in isolation. Everyone’s working hard, but not necessarily in the same direction.
One person focused on income, another on expenses, decisions being made quickly without much of a sounding board.
Opportunities get missed not because they’re not there, but because no one has joined the dots.
That’s the gap.
And it’s the same gap the traditional “family office” model is designed to solve, just without the scale.
The good news is you don’t need to overthink how to start.
It can be as simple as picking a time and committing to it. Quarterly is often enough. It gives you space between conversations but still keeps things moving.
For some families, even twice a year is a step forward. The key is consistency.
Keep it simple when you do sit down. You don’t need an agenda full of detail, just a few anchors to guide the conversation.
What have we got? That could be income, savings, property, skills, or even connections.
What are we trying to do next? Not ten things, just one or two priorities.
What’s getting in the way? This is usually where the real conversation sits.
And who’s doing what before we meet again?
That last part matters more than most. Without it, it’s just a good conversation. It also helps to have someone naturally take the lead in keeping things on track.
Not in a formal way, just someone making sure the conversation moves forward and doesn’t drift back into day-to-day noise.
Over time, these conversations get easier. People come more prepared. Ideas get sharper. Decisions get clearer and importantly, people start following through, because they know they’ll be talking about it again.
Once that starts to happen, momentum builds. One small win leads to another. Confidence grows. Opportunities become more visible.
It’s a group of people using each other’s strengths, backing each other, keeping each other accountable, and moving forward together with a bit more intention.
And if you zoom out far enough, it becomes something bigger than that. Because when families start working better together, they get stronger. And when families get stronger, communities do too.
Working together, we rebuild families and strong families rebuild communities.
That’s a far more useful definition than anything you’ll find online.
■ Jason Lougher is the owner of Calc Business Advisors & Chartered Accountants. Our team advise businesses throughout the Eastern Bay of Plenty — and across New Zealand. Like this article or want to chat? Feel free to send me an email: [email protected]