A simple act of support is making a meaningful difference for students at Ōpōtiki College, helping more young people stay involved in sport and physical activity.

Business owners Cameron and Georgina Fletcher, who own and operate the Anchor franchise supplying dairy products throughout the Eastern Bay, are supporting the college through a sponsorship initiative aimed at reducing barriers for students wanting to participate in sport.

For many schools, sport is a key part of student life. But for rural communities like Ōpōtiki, the cost of taking part can quickly add up. Travel to games and tournaments often involves long drives, overnight stays, and additional expenses for families.

The Fletcher family understands this challenge and knows how important participation is for young people, as well as the pressure that travel costs can place on families and schools in smaller communities.

“As a family we are involved in many sports, we know firsthand the costs involved in getting to games, uniforms and new shoes for feet that get bigger each year. The cost is even greater for whānau who have long distances to travel. Giving back and helping our young people stay active and in sports is a pleasure for us.”

Their sponsorship is helping the school reduce those pressures, making it easier for students to take part, represent their school, and stay connected through positive activities.

Ōpōtiki College says the support is making a real impact for students: “Ōpōtiki College extends its thanks to Anchor Whakatāne for their sponsorship, which has supported our sports teams by helping cover travel costs and enabling our ākonga to participate in competitions beyond our rohe.”

For the school, the impact goes beyond just funding. It’s about creating opportunities and helping students build confidence, friendships, and a sense of belonging through sport. This partnership is also a strong example of how local businesses can support their local schools and community.

As schools across rural New Zealand continue to face rising participation and travel costs, community partnerships like this are becoming increasingly important in ensuring students can continue to experience the benefits of school sport.